Unloved and Disapproved
by Timlynn Babitsky
If you have not yet seen EPURON’s “Power of the Wind” TV spot yet. Sit back and get wowed! A Golden Lion award winner at the International Advertising Festival in Cannes, the “Power of Wind” ad is recognized as one of the most successful TV ads from Germany. Take a minute to watch the video and see one of the most clever wind ads in a long time – it will definitely make you smile.
“Hamburg, 29 June 2007: EPURON GmbH, a subsidiary of Conergy AG, won the top honour for best film advertising. It was created by Nordpol+ Hamburg regarded as one of the most creative agencies worldwide.”
This television ad very cleverly demonstrates the “story of Wind” – unloved, disapproved, and disconnected until one day discovered for the gift it offers. It is definitely a hoot!
The German Federal Minister of Environment, Sigmar Gabriel enthusiastically noted, “When I saw ‘Power of Wind’ for the first time I was drawn by the motive and the humor of it. The Nordpol team did a great job in interpreting the meaning of wind energy into image and sound. It was an excellent ad for the future of renewable energies.”
If you haven’t seen it – take a look.