Seventeen Steps to Success
Seventeen Steps of the Wind Project Community Organizing Process
Phase One. Choose an Issue, Map an Agenda
- Identify issues of greatest interest and potential for success
- Select one key issue that inspires passion
- Research the issue fully to understand the big picture
- Map the issue space to identify a particular agenda
- Map the issue social network
- Map networks of personal connections
- Approach each person as a potential ally
- Select potential allies for this agenda
- Discover the currencies of each potential ally
- Identify natural advantages and assets
- Present the agenda as a win-win exchange
- Frame the message to generate interest
- Use all media channels to promote the agenda
- Expand resources by helping others accomplish their agendas
- Build credibility through hard work and incremental success
- Develop a Plan A, and alternative Plans B, C…
- Learn from others
Phase Two. Identify Network Resources, Determine Support
Phase Three. Propose the Agenda
Phase Four. Expand the Network
Comments Off